V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a newsletter called Window Seat.

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HUBSPOT x KING SALADEEN

2021, NTWRK



︎ The Grow Better NFT was one of the fastest sellouts in NTWRK NFT history & the fastest of any brand partnership. 

︎Featured in Flaunt


︎︎︎ Creative strategy
︎︎︎ Brand partnerships

HubSpot tapped NTWRK to bring their “Grow Better” mission to life through a partnership with visual artist King Saladeen, who created an exclusive NFT & art print. The partnership debuted at NTWRK’s 2021 edition of Beyond the Streets, a virtual art fair curated by Roger Gastman with art direction by Cleon Peterson.

As the lead strategist at NTWRK, my goal was to identify a visual artist who resonated with the campaign message & determine a product mix with mass consumer appeal. Both the NFT & art print sold out within minutes, establishing the collaboration as one of NTWRK’s most successful brand partnerships deals of 2021.


Hubspot x King Saladeen “Grow Better” Art Print



Hubspot x King Saladeen “Grow Better” NFT




NTWRK Episode


Tori Simokov is a Brooklyn-based graphic designer and creative strategist. Currently, she’s at Snapchat cooking up augmented reality experiences for food & beverage brands. She’s also a travel writer and authors a newsletter called Window Seat.





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