HUBSPOT x KING SALADEEN
2021, NTWRK︎
The Grow Better NFT was one of the fastest sellouts in NTWRK NFT history & the fastest of any brand partnership.
︎Featured in Flaunt
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
︎Featured in Flaunt
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
HubSpot tapped NTWRK to bring their “Grow Better” mission to life through a partnership with visual artist King Saladeen, who created an exclusive NFT & art print. The partnership debuted at NTWRK’s 2021 edition of Beyond the Streets, a virtual art fair curated by Roger Gastman with art direction by Cleon Peterson.
As the lead strategist at NTWRK, my goal was to identify a visual artist who resonated with the campaign message & determine a product mix with mass consumer appeal. Both the NFT & art print sold out within minutes, establishing the collaboration as one of NTWRK’s most successful brand partnerships deals of 2021.
As the lead strategist at NTWRK, my goal was to identify a visual artist who resonated with the campaign message & determine a product mix with mass consumer appeal. Both the NFT & art print sold out within minutes, establishing the collaboration as one of NTWRK’s most successful brand partnerships deals of 2021.
Hubspot x King Saladeen “Grow Better” Art Print
Hubspot x King Saladeen “Grow Better” NFT
NTWRK Episode
Tori Simokov is a Brooklyn-based graphic designer and creative strategist. Currently, she’s at Snapchat cooking up augmented reality experiences for food & beverage brands. She’s also a travel writer and authors a newsletter called Window Seat.
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