V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a newsletter called Window Seat.

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X BY GLENMORANGIE

2021, NTWRK



︎ There were 4,900 drawing entries across two drops, establishing the kit as a highly covetable product.

︎Featured in Forbes
︎Featured in Hypebeast
︎Featured in The Knockturnal


︎︎︎ Creative strategy
︎︎︎ Brand partnerships

Glenmorangie whisky teamed up with designer Brandon Blackwood, pianist Chloe Flower, creative Alani Figueroa and R&B artist Tone Stith to launch X by Glenmorangie, a new single malt Scotch whisky specially made for mixing. Known as the Glenmorangie Mix Makers, these eclectic creatives came together to collaborate on the design for an exclusive barware kit that was featured in two drawings on the NTWRK app.

My role as the lead strategist at NTWRK was to build awareness of Glenmorangie’s new spirit by connecting to culture & creating novel moments for whisky consumption. I built the product & content strategy for the campaign, which was guided by how the Glenmorangie brand would resonate with the NTWRK audience.


NTWRK Episode 







Tori Simokov is a Brooklyn-based graphic designer and creative strategist. Currently, she’s at Snapchat cooking up augmented reality experiences for food & beverage brands. She’s also a travel writer and authors a newsletter called Window Seat.





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