TIKTOK x P.F. CANDLE CO.
2021
To amplify creativity on Tiktok, NTWRK tapped P.F. Candle Co. to create three exclusive candles inspired by the most viral food recipes currently on the platform.
My role as the lead strategist was to find an innovative way to merge the essence of TikTok with practical, accessible merchandise. Creativity with food is huge on the platform, so we took the most viral recipes to create a new sensory experience with P.F. Candle Co: three candles inspired by TikTok’s Feta Pasta, Cloud Bread, & Whipped Coffee recipes.
My role as the lead strategist was to find an innovative way to merge the essence of TikTok with practical, accessible merchandise. Creativity with food is huge on the platform, so we took the most viral recipes to create a new sensory experience with P.F. Candle Co: three candles inspired by TikTok’s Feta Pasta, Cloud Bread, & Whipped Coffee recipes.
NTWRK Episode
Tori Simokov is a Brooklyn-based graphic designer and creative strategist. Currently, she’s at Snapchat cooking up augmented reality experiences for food & beverage brands. She’s also a travel writer and authors a newsletter called Window Seat.
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