V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a newsletter called Window Seat.

🪄FEATURED
PROJECTS

SNAPCHAT

2022 - PRESENT


︎︎︎ Creative strategy
︎︎︎ Brand partnerships
As a Creative Strategist supporting the CPG F&B vertical, I’m tasked with coming up with best-in-class, augmented reality campaigns for the biggest brands in the space. Currently, I’m the creative lead for the Coca-Cola account.


SELECT PROJECTS



Coca-Cola x The Kid Laroi: Coka Summer Music (2022)
Brand Campaign

With the goal of democratizing music experience for teens this summer, we augmented The Kid Laroi’s creative vision through a first-of-its-kind augmented reality music video made possible by a groundbreaking motion capture performance. Snap, Coke and The Kid Laroi teamed up to revolutionize the music video experience with a motion capture performance of "A Thousand Miles". Fans were transported into the artist's world for an immersive and interactive journey, exclusively on Snapchat.





Gushers x NYFW: Black Voices Create (2023)
Brand Campaign

Gushers partnered with three up-and-coming Black fashion designers to create a limited edition fashion capsule that debuted physically during NYFW and digitally through 2 bespoke AR Lenses on Snapchat. The Lenses allowed users to interact with high-fidelity digital renders of each garment, try them on themselves or on a friend using body tracking technology, and learn more about each designer & their brand story. The Lenses were available to try via Snapcodes on OOH and at an invite-only Hypebeast event that also featured a panel discussion with the BVC designers.





Coca-Cola Masterpiece (2023)
Brand Campaign

Extending Coke’s Masterpiece TVC Spot, we created three AR Lenses that leverage style transfer technology to literally turn you into a work of art—like Starry Night, Girl with a Pearl Earring, or AKET’s Divine Idyll. The latter crafted a bespoke, interactive mural in Wynwood for Art Basel that the Snapchat camera can animate through AR. In addition to the mural, Coca-Cola launched AR OOH placements in over 900 locations across the US that allowed consumers to bring the art to life using Snapchat.





vitaminwater x Pride (2023)
Tentpole Moment

Being authentically “you” is an important message at the core of Pride Month as well as vitaminwater’s brand positioning. To celebrate Pride, we partnered on a first-of-its-kind AR Lens that connected people & encouraged them to collaborate. Using innovative global persistent storage tech, Snapchatters around the world could simultaneously design a vitaminwater-branded pride float in real time to leave their mark on a major cultural moment. 





Baileys Chocolate (2023)
New Product Launch

To generate awareness of Baileys all-new chocolate liqueur, we created an immersive AR Lens that pulls the Snapchatter through a swirling, chocolate vortex into the world of Baileys Chocolate. Once inside, they’ll explore the Chocolate Bar (pun fully intended), where they can get a first look at the new product, tap the screen to transform it into a chocolate cocktail, and read the pop-up recipe card. 


︎Explore the idea




Tori Simokov is a Brooklyn-based graphic designer and creative strategist. Currently, she’s at Snapchat cooking up augmented reality experiences for food & beverage brands. She’s also a travel writer and authors a newsletter called Window Seat.





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