WINDOWS 11 x KERWIN FROST

2021, NTWRK

︎ These products were Kerwin’s first foray into the home goods space and sold out in under 30 minutes. 

︎Featured in Hypebeast
︎Featured in Flaunt


︎︎︎ Creative strategy
︎︎︎ Brand partnerships

To inject Microsoft’s highly-anticipated new operating system, Windows 11, into the zeitgeist, NTWRK tapped Kerwin Frost to use Windows 11 to design two new-to-world home goods that dropped at TRANSFER, our culture & design festival.

My role as the lead strategist at NTWRK was to generate excitment among a young, worldwide audience about the upcoming release of Windows 11. Through integrating a key component of the brand identity, the Bloom, and attributes from the brand ethos, we created interesting products with a global creator that helped consumers authentically connect to the Microsoft brand.