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V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a newsletter called Window Seat.
V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a newsletter called Window Seat.
🪄FEATURED
PROJECTS
10. X by Glenmorangie
11. Windows 11 x Kerwin Frost
12. Hubspot x King Saladeen
13. Pepsi Dig In
14. Columbia Records x Crown Royal
15. Health-Ade
16. Fenty by Rihanna
17. W Hotels
18. Misc. Projects
11. Windows 11 x Kerwin Frost
12. Hubspot x King Saladeen
13. Pepsi Dig In
14. Columbia Records x Crown Royal
15. Health-Ade
16. Fenty by Rihanna
17. W Hotels
18. Misc. Projects
KINGSFORD x BEN BALLER
2021, NTWRK
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The drop sold out in 11 seconds.
︎ After sellout, the exclusive grill was being sold on secondary marketplaces for 5x retail.
︎Featured in Hypebeast
︎Featured in Foodbeast
︎Featured in The Culture Curators
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
︎ After sellout, the exclusive grill was being sold on secondary marketplaces for 5x retail.
︎Featured in Hypebeast
︎Featured in Foodbeast
︎Featured in The Culture Curators
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
For the “Blaze Your Trail” campaign, NTWRK aligned Kingsford with celebrity jeweler Ben Baller to drop the ultimate grilling kit featuring a golden Everdure barbecue grill and luxe grilling accessories. In an exciting NTWRK episode, users tuned in to see Ben Baller & renowned chef Nyesha Arrington whip up delicious tacos using the ultra-exclusive grill and accessories.
My role as the lead strategist at NTWRK was to help Kingsford connect to multicultural millennial & gen-z consumers. I identified resonating talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement & massive awareness.
My role as the lead strategist at NTWRK was to help Kingsford connect to multicultural millennial & gen-z consumers. I identified resonating talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement & massive awareness.
Tori Simokov is a Brooklyn-based graphic designer and creative strategist. Currently, she’s at Snapchat cooking up augmented reality experiences for food & beverage brands. She’s also a travel writer and authors a newsletter called Window Seat.
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© V1 PROJECTS INC.