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V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a newsletter called Window Seat.
V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a newsletter called Window Seat.
🪄FEATURED
PROJECTS
10. X by Glenmorangie
11. Windows 11 x Kerwin Frost
12. Hubspot x King Saladeen
13. Pepsi Dig In
14. Columbia Records x Crown Royal
15. Health-Ade
16. Fenty by Rihanna
17. W Hotels
18. Misc. Projects
11. Windows 11 x Kerwin Frost
12. Hubspot x King Saladeen
13. Pepsi Dig In
14. Columbia Records x Crown Royal
15. Health-Ade
16. Fenty by Rihanna
17. W Hotels
18. Misc. Projects
PEPSI DIG IN
2021
To celebrate Black-owned restaurants & Pepsi’s Dig In initiative, the legendary Chef JJ Johnson collaborated with designer/entrepreneur Sheron Barber on a limited edition knife bag & carrier that dropped on Pepsi Dig In Day on November 6th, 2021.
My role as the lead strategist was to aid Pepsi in generating awareness for their Dig In initiative, which provides support to Black restaurateurs. I built the product & content strategy, which provided chefs & cooking connoisseurs with a high-design utility item & centered the story of Chef JJ’s Harlem restaurant, FIELDTRIP. The result was a sell-out moment for Pepsi, cultivating meaningful awareness that contributed to the future success of Black restaurateurs & restaurants.
My role as the lead strategist was to aid Pepsi in generating awareness for their Dig In initiative, which provides support to Black restaurateurs. I built the product & content strategy, which provided chefs & cooking connoisseurs with a high-design utility item & centered the story of Chef JJ’s Harlem restaurant, FIELDTRIP. The result was a sell-out moment for Pepsi, cultivating meaningful awareness that contributed to the future success of Black restaurateurs & restaurants.
NTWRK Episode
Behind-the-scenes video courtesy of Sheron Barber
Tori Simokov is a Brooklyn-based graphic designer and creative strategist. Currently, she’s at Snapchat cooking up augmented reality experiences for food & beverage brands. She’s also a travel writer and authors a newsletter called Window Seat.
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